Friday, January 18, 2013

Story of a Product Revamp - Naukri Resdex Emails

If you are looking at apply for a Product Manager position at InfoEdge and will like to know the kind of work this team does, take a look at the list of changes we made over the last two years to an established product.

Resdex is the Naukri Resume Database product, which enables Recruiters to identify relevant jobseekers for a specific opportunity and contact them. Recruiters can either call up the jobseekers or send job opportunities as targeted mails. Resdex mails is a popular mechanism of contacting jobseekers and has undergone a major revamp in last couple of years.

1. Addressing Relevance for Jobseekers - Resdex allows recruiters to search jobseekers based on several criteria like key skills, designation, company names, salary, experience, location, education and other criteria as well.  However, Naukri was getting several complaints about irrelevant mails being sent to jobseekers.  Typical complaint being "I have done an MBA from premium college and I am getting call center jobs".  To address this challenge - Naukri introduced mandatory filters for Salary and Experience, however, the choice of the values was left to the recruiters discretion.  We saw a major fall in the volume of email sent (and loss of business) as recruiters started entering the expected salary and experience consciously.  This reduced the irrelevant emails sent to jobseekers who were never the targeted audience in any case.  And since jobseekers saw more relevant mails in their mailbox, the overall response to Resdex mails improved significantly.

2. Apply and Reply from the mail - Naukri has now enabled Apply and Reply from the mail.  Jobseeker can login to Naukri account and apply to the job sent, Or compose a response and attach a resume as part of reply.  The recruiter receives the jobseekers Naukri Profile snapshot along with the resume, the profile snapshot is a standardised template that enables a quick scan of applies. A large number of jobseekers are now checking their emails on the mobile phone and where they may not have access to resume, it gives them an easy way of applying through Naukri and using the uploaded resume to quickly respond to the recruiter message. 

3. Recruiters can view list of Contacted Candidates and Applies by the Job Sent - Contacted Candidates information is now displayed subject line wise (which in most cases represents the Job Title), recruiters can now see which candidate was contacted for which opening. The number of candidates contacted is indicated against each Resdex email subject and link against each subject line can be clicked to view applies received for that email in EApps. Since jobseekers now apply through Naukri, list of applicants is also available to recruiters.

4. Send a Job as Email - After posting a job on Naukri, you can search the most relevant candidates in Resdex and send them the job. Send a Job as Email thus combines the power of Job Posting and Resdex, and helps in closing the positions at the earliest.

5. Automatic Shortlising of Candidates - Searching and shortlisting of relevant candidates from Resdex may require significant amount of time and effort. Now, Naukri can also help in identifying the matching jobseekers. To begin with, this functionality is available if you have posted a job where annual salary mentioned is more than Rs 15 lakhs per annum. The candidates are selected using the Naukri iMatch technology which also powers Naukri Job Alerts. The matched candidates are available in a folder in Resdex which carries with the same name as the job title for convenient access. If you want, you can further shortlist candidates from this set or send the job as email with a single click.

Who made this revamp possible - of course, the product managers, along with the User Experience Design, the Technical Team and the Analytics team.  Kudos to Abhijeet Anand and Praveen Chandran, the two product managers who have led this revamp.

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