Sachin Tendulkar on Twitter

World of Internet is buzzing with the entry of Sachin Tendulkar on twitter.  This event can potentially be a significant game changer for not only for Twitter, but also for Internet penetration in India.  With 60 million Internet users, India has the third largest number of Internet users. Sachin's entry on Twitter may help India move to the top position.

• Twitter got coverage yesterday in almost every newspaper, radio and TV channel.  That's worth more than a few million dollars in free advertising money.
• Almost every Indian celebrity on Twitter is a fan of Sachin and they have posted welcome messages across Twitter
• There is no better icon of determination and success than Sachin Tendulkar in India. 
• During the recent concluded IPL (Indian Premier League), loyal supporters of IPL franchisees will make an exception for Sachin.  Instead of supporting their favorite team, they will root for Mumbai Indians simply because Sachin plays for them. 
• Will more Indians get accounts on Twitter to follow Sachin? Will telecom companies include Sachin's account on Twitter as one reason to buy their mobile phone service (and follow Sachin)? Will Airtel sign up Sachin as brand ambassador and use the punchline "follow me on Twitter"?

I have stayed away from Twitter so far. The question I am asking myself this morning - 'Should I join Twitter'?

Update - Well, thoughts led to action, I joined Twitter today (@jainvivekIndia) and promptly became a follower of sachin_rt.  Hopefully, I will learn the language of tweets in a few days.....